Articles
Ideas born from experience.
I write about questions I have faced up close in leadership: how to decide with clarity, build teams, navigate change and look after culture while the business grows. The texts start from real situations and aim to open a conversation, not close the subject.
Where to start
Explore all articles-
Purpose and results
Experience: Jamaica, after the hurricane
Hurricane Melissa hit Jamaica’s economy and logistics hard. What my visits to Kingston showed me about the people now rebuilding the country.
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Career and transition
Experience: Memphis, the day we said goodbye
A year and a half in the city where FedEx was born, in the same year I closed more than 30 years at the company. What Memphis leaves with me.
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Customer experience
Experience: London and FedEx’s first global campaign
In 2007, FedEx’s first global advertising campaign took me to London several times. Memories of the city, the challenges of Heathrow and a people who balance tradition and modernity.
Find the topic that matters now.
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Purpose and results
Experience: Jamaica, after the hurricane
Hurricane Melissa hit Jamaica’s economy and logistics hard. What my visits to Kingston showed me about the people now rebuilding the country.
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Career and transition
Experience: Memphis, the day we said goodbye
A year and a half in the city where FedEx was born, in the same year I closed more than 30 years at the company. What Memphis leaves with me.
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Customer experience
Experience: London and FedEx’s first global campaign
In 2007, FedEx’s first global advertising campaign took me to London several times. Memories of the city, the challenges of Heathrow and a people who balance tradition and modernity.
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Culture and people
Experience: Montevideo, Uruguay
From my first business visit to the logistics challenges within Mercosur: what Uruguay taught me about operations, borders and, above all, people.
On LinkedIn
Follow on LinkedInWhat I have been posting on LinkedIn, to read here or in the original.
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Watching Latin American leaders at this year’s UN General Assembly, one thing stood out to me. We are looking at many o…
Watching Latin American leaders at this year’s UN General Assembly, one thing stood out to me. We are looking at many of the same problems, but through very different political lenses. Brazil’s Lula focused on sovereign…
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Where were you on September 11, 2001?
I was on vacation in Los Angeles, returning a rental car before catching a flight to Sydney. By the time we reached the airport, everything was closed, the area was chaotic, and nobody seemed to know what would happen n…
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Your Greatest Operational Risk May Be the People You’re Overlooking
After 33 years in leadership, I’ve learned that some of the biggest costs in business never appear on a financial statement. They show up in the people. The experienced manager who suddenly resigns. The frontline employ…
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Purpose and profit can absolutely go hand in hand. Some of the latest conversations from the INSIGHTS podcast series sp…
Purpose and profit can absolutely go hand in hand. Some of the latest conversations from the INSIGHTS podcast series sparked great reflections on this idea, and I wanted to explore it further. The strongest examples of …
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Everyone is celebrating AI as the great accelerator.
After 30 years inside large corporations, I can tell you what nobody is saying out loud: AI did not solve our oldest problem. It exposed it. For decades, we called it “business requirements.” Today we call it “the promp…
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WAR-DRIVEN OIL RISK AND WHAT IT MEANS FOR GLOBAL INTEGRATORS
A new oil shock from geopolitical conflict would hit logistics immediately. Carriers are already signaling this. DHL noted that fuel shortages are “driving significant rate increases” across air, ocean, and road, and ev…
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We call it “summer planning.”
But what if what we’re really planning for is disruption? Flooded airports. Blocked highways. Rivers too shallow for barges. And still, we scale back capacity as if volatility were an exception and not the rule. In this…
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I wrote this article, not copying from textbooks. I learned it running operations, owning results, and watching real bu…
I wrote this article, not copying from textbooks. I learned it running operations, owning results, and watching real businesses win, or disappear. After more than three decades in global transportation and logistics, on…
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Following FedEx’s decision to exit domestic operations in Brazil, and based on my experience in Marketing, Customer Exp…
Following FedEx’s decision to exit domestic operations in Brazil, and based on my experience in Marketing, Customer Experience and CEO-VP of Operations, I felt compelled to offer an authentic view of the market’s comple…
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