Articles
Ideas born from experience.
I write about questions I have faced up close in leadership: how to decide with clarity, build teams, navigate change and look after culture while the business grows. The texts start from real situations and aim to open a conversation, not close the subject.
Find the topic that matters now.
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Customer experience
Experience: London and FedEx’s first global campaign
In 2007, FedEx’s first global advertising campaign took me to London several times. Memories of the city, the challenges of Heathrow and a people who balance tradition and modernity.
An idea becomes more useful when it meets a context.
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